What Is the Difference Between a Trademark and a Service Mark? Your brand’s intellectual property (IP) will likely be the most valuable asset you own. It distinguishes your products and services from competitors and helps establish your brand. When registering these properties, though, you may come across the terms “trademark” and “service mark.” What are
Color Me Trademark! Can You Really Trademark A Color? It isn’t as straightforward as yes and no. A specific color cannot be trademarked. However, as of 1995, the United States Patent and Trademark Office, declared a color and color combinations can be trademarked as a part of a product or service as long as they
There are many moving parts when it comes to securing your brand. Knowing the intellectual property for which you can file can be confusing when you are trying to process the next steps. Intellectual property is a category of property that includes intangible creations of the human intellect. There are 4 types of intellectual property
The 3 Cs to watch out for when it comes to your brand…or life in general!
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