Trademarks

Securing Your Trademark: The R.J. Pierce Law Group, P.C. Approach to Choosing the Right Mark

Securing your brand with a trademark is a critical step in safeguarding your business identity, and it all starts with selecting the right mark. At R.J. Pierce Law Group, P.C., we understand that the process can seem overwhelming, especially if you’re new to trademarks. That’s why we guide you through every step, ensuring you make …

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Back to Basics For the New Year: Understanding Trademarks, Patents, Copyrights, Domain Names, and Business Name Registrations

When building or managing a business, it’s essential to understand the distinctions between trademarks, patents, copyrights, domain names, and business name registrations. Each serves a unique purpose in securing various aspects of your business and its intellectual property. Let’s explore how they differ and when each might be appropriate for you. Trademarks: Securing Your Brand …

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Understanding Trademark Classes: Why Choosing the Right One Matters and the Value of Additional Classes

When it comes to trademarks, many business owners are surprised to learn that the application process involves selecting one or more trademark classes. A trademark class groups products and services into specific categories recognized globally. The right class determines the scope of your trademark rights, ensuring your brand is well-secured in your industry. Here’s why …

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Understanding Office Actions in the Trademark Process

When you file a trademark application with the United States Patent and Trademark Office (USPTO), it undergoes a rigorous review process. One key step in this process is the possibility of receiving an “office action.” Understanding what an office action is, how to respond, and the consequences of inaction are crucial for successfully securing your …

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What is a Substantive Office Action?

A substantive office action is a formal communication from the United States Patent and Trademark Office (USPTO) that raises significant legal issues regarding your trademark application. Unlike a non-substantive office action that focuses on minor procedural issues, a substantive office action deals with more critical aspects of your trademark, such as whether it meets the …

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You’ve probably heard it before — what is the likelihood of confusion?

When it comes to registering a trademark, one of the biggest hurdles businesses face is ensuring that their trademark doesn’t conflict with existing ones. This issue, known as the “likelihood of confusion,” occurs when a trademark is similar enough to another that consumers may mistakenly believe both come from the same source. Understanding this process …

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The Journey Begins—Filing Your Trademark Application

Once we have taken the important step of filing your trademark application, the real journey begins! Here’s what to expect in this critical phase of the trademark process. What is It? Filing your trademark application is the first step in securing your brand’s identity. When we submit your application to the USPTO (United States Patent …

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One-on-One Call with Your Attorney—Dive Deeper Before Filing

Now that you’ve received your Opinion Letter, it’s time to take things up a notch with a more detailed conversation. This step, the One-on-One Call with an Attorney, is where you’ll go over all the fine points of your trademark strategy and address any lingering questions before moving forward with filing your application. What Is …

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