Trademarks

Why Securing Your Brand Isn’t Optional — It’s Essential

Insights from Atty. Rosezena J. Pierce, Founder & CEO of R.J. Pierce Law Group, P.C. I’m truly honored to have been featured on Rolling Out, where I shared my journey as a trademark lawyer, my passion for helping entrepreneurs, and why securing your brand’s legal rights is one of the most important business decisions you’ll …

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Why Fizz Social vs. Instacart Is a Wake-Up Call for Emerging Brands

When a fast-growing Gen Z social app takes a tech giant like Instacart to court, we all lean in—especially when it’s over a trademark dispute. What’s the Tea? Fizz Social Corp., a social platform launched in 2022 and now active on 400+ college campuses, is suing Instacart for trademark infringement. The problem? Instacart just launched …

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Do You Have to Own a Business to File a Trademark Registration?

If you’ve been waiting to register your trademark until your business is up and running, here’s some good news: you don’t need to own an established company to file a trademark. In fact, at R.J. Pierce Law Group, P.C., we often work with clients at all stages of their journey—from side hustlers and brand-new startups …

Do You Have to Own a Business to File a Trademark Registration? Read More »

Cease and Desist Letters: What They Are and When to Use Them

Imagine discovering someone is using your business name on their website—or worse, selling a product with your original logo. You didn’t permit them, and now your brand and reputation are on the line. What do you do next? At R.J. Pierce Law Group, we’ve helped hundreds of entrepreneurs and creatives stand up for their rights …

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Secure Her Brand Social 2.0: A Premier Experience Centered on Securing Legacy, Business, and Brand

Presented by R.J. Pierce Law Group, P.C., Secure Her Brand Social 2.0 was not just another industry event—it was a production. Curated with precision and purpose, this two-day experience brought together powerhouse entrepreneurs, legal experts, and visionary leaders for a transformational journey focused on securing brand, business, and legacy. Held in Atlanta during Women’s History …

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Why DIY-ing Your Trademark Application Can Cost You More in the Long Run

Embarking on the journey of trademark registration is a pivotal step in safeguarding your brand’s identity. While the allure of a do-it-yourself (DIY) approach may seem cost-effective, it often conceals potential pitfalls that can jeopardize your brand’s security. Understanding the complexities of trademark law and the registration process is crucial to making informed decisions. The …

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Securing Your Trademark: The R.J. Pierce Law Group, P.C. Approach to Choosing the Right Mark

Securing your brand with a trademark is a critical step in safeguarding your business identity, and it all starts with selecting the right mark. At R.J. Pierce Law Group, P.C., we understand that the process can seem overwhelming, especially if you’re new to trademarks. That’s why we guide you through every step, ensuring you make …

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Back to Basics For the New Year: Understanding Trademarks, Patents, Copyrights, Domain Names, and Business Name Registrations

When building or managing a business, it’s essential to understand the distinctions between trademarks, patents, copyrights, domain names, and business name registrations. Each serves a unique purpose in securing various aspects of your business and its intellectual property. Let’s explore how they differ and when each might be appropriate for you. Trademarks: Securing Your Brand …

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