We’re not loving it! McDonald’s loses ‘Big Mac’ Trademark Battle in EU!
What the MAC? Just recently I read a global Trademark article that surprised me. This article presents the case of David vs. Goliath, where McDonald’s in the EU was challenged by an Irish fast-food chain called Supermac’s in a legal battle. What Happened? McDonald’s recently lost a legal battle in the EU against an Irish …
We’re not loving it! McDonald’s loses ‘Big Mac’ Trademark Battle in EU! Read More »