Insights from Atty. Rosezena J. Pierce, Founder & CEO of R.J. Pierce Law Group, P.C.
I’m truly honored to have been featured on Rolling Out, where I shared my journey as a trademark lawyer, my passion for helping entrepreneurs, and why securing your brand’s legal rights is one of the most important business decisions you’ll make.
The Cost of Waiting to Secure Your Brand
One of the biggest mistakes I see business owners make is waiting too long to secure their trademarks. Maybe you’ve already invested heavily in marketing, built a loyal customer base, or expanded your offerings — but if you don’t legally own your brand, all that work is vulnerable.
Think about it like this:
Will you build a house on land you don’t own?
If the answer is no, then why would you build your business or brand on intellectual property you haven’t secured?
Without formal trademark registration, you’re exposed to:
- Risk of someone else registering your brand first
- Potential infringement claims that could force you to rebrand
- Lost revenue from unauthorized use of your brand by competitors or counterfeiters
Why DIY Trademarking is Risky Business
It’s tempting to handle trademarks on your own—Google searches, online forms, and DIY kits are everywhere. But trademark law is nuanced, and a missed detail can cost you dearly.
From confusingly similar marks to overlooked classifications, an experienced trademark lawyer ensures your brand is properly cleared, registered, and defended.
My Unique Perspective: From Cosmetology to Trademark Law
Before becoming a trademark attorney, I was a licensed cosmetologist. That background helped me develop a genuine connection with creative entrepreneurs — artists, designers, beauty professionals — whose brands are extensions of their passion and identity.
I understand firsthand how important your brand is to you. That’s why I’m committed to helping businesses not just file trademarks, but build strong, defensible portfolios that grow with them.
Secure Your Brand Like You Own It—Because You Should
Your brand isn’t just a name or logo. It’s your reputation, your promise to customers, and your business’s future.
If you haven’t secured your brand yet, now is the time. Don’t wait until it’s too late.
Want to Learn More?
I invite you to read the full interview on Rolling Out, where I share more insights on trademark security and entrepreneurship:
🔗 Read the full article here: “How Rosezena Pierce is changing trademark protection”
If you’re ready to safeguard your brand and explore a trademark strategy tailored to your business, connect with me or book a legal strategy session. Together, we’ll make sure your brand is truly yours.
