When you file a trademark application with the United States Patent and Trademark Office (USPTO), it goes through an examination process. Sometimes, the USPTO will issue an office action to address issues with your application. A non-substantive office action is a type of office action that doesn’t deal with the core aspects of your trademark, …
When it comes to registering a trademark, one of the biggest hurdles businesses face is ensuring that their trademark doesn’t conflict with existing ones. This issue, known as the “likelihood of confusion,” occurs when a trademark is similar enough to another that consumers may mistakenly believe both come from the same source. Understanding this process …
You’ve probably heard it before — what is the likelihood of confusion? Read More »
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