When you file a trademark application with the United States Patent and Trademark Office (USPTO), it goes through an examination process. Sometimes, the USPTO will issue an office action to address issues with your application. A non-substantive office action is a type of office action that doesn’t deal with the core aspects of your trademark, …
When it comes to registering a trademark, one of the biggest hurdles businesses face is ensuring that their trademark doesn’t conflict with existing ones. This issue, known as the “likelihood of confusion,” occurs when a trademark is similar enough to another that consumers may mistakenly believe both come from the same source. Understanding this process …
You’ve probably heard it before — what is the likelihood of confusion? Read More »
Once we have taken the important step of filing your trademark application, the real journey begins! Here’s what to expect in this critical phase of the trademark process. What is It? Filing your trademark application is the first step in securing your brand’s identity. When we submit your application to the USPTO (United States Patent …
The Journey Begins—Filing Your Trademark Application Read More »
Now that you’ve received your Opinion Letter, it’s time to take things up a notch with a more detailed conversation. This step, the One-on-One Call with an Attorney, is where you’ll go over all the fine points of your trademark strategy and address any lingering questions before moving forward with filing your application. What Is …
One-on-One Call with Your Attorney—Dive Deeper Before Filing Read More »
After your onboarding call, the next critical step in your trademark journey is receiving the Opinion Letter from your attorney. This is where things get real, as your attorney dives deep into trademark databases to see if your desired mark is available and conflict-free. What Is It? The Opinion Letter is a detailed letter provided …
Opinion Letter—Your Trademark’s Green Light (or Red Flag) Read More »
Congratulations! You’re about to take an exciting first step toward securing your brand, and it all begins with our 15-minute discovery call. This is not just any call—it’s an essential step for business owners like you who are considering trademark security but have questions about the process before making a purchase. What Is a Discovery …
A trademark is an essential element for any business looking to establish a strong brand identity. In the simplest terms, it’s a distinctive sign, symbol, phrase, or design that sets your products or services apart from others. Think of it as your brand’s signature—something that instantly tells customers, “This is us.” Whether it’s a logo, …
What is a Trademark and Why Does It Matter for Businesses? Read More »
In light of Labor Day Weekend, we reflect on the importance of labor. It’s also a good opportunity to discuss the legal contracts that govern the relationship between employers and employees: Work for Hire Agreements and Non-Disclosure Agreements (NDAs). Let’s start with, Work for Hire Agreements. A Work for Hire Agreement is a contract …
Are you working with a freelancer or an independent contractor? You need to read this. Read More »
What the MAC? Just recently I read a global Trademark article that surprised me. This article presents the case of David vs. Goliath, where McDonald’s in the EU was challenged by an Irish fast-food chain called Supermac’s in a legal battle. What Happened? McDonald’s recently lost a legal battle in the EU against an Irish …
We’re not loving it! McDonald’s loses ‘Big Mac’ Trademark Battle in EU! Read More »
In the realm of business and entrepreneurship, securing your intellectual property is a non-negotiable. R.J. Pierce Law Group P.C., CEO Rosezena J. Pierce, exemplifies this principle by practicing what she preaches—securing her brand through a series of registered trademarks. Walking the Talk I, Atty. Rosezena J. Pierce, known as “The Biz Lawyer,” has made it …
Securing Your Brand: A Testament to Leading by Example Read More »
