When it comes to trademarks, many business owners are surprised to learn that the application process involves selecting one or more trademark classes. A trademark class groups products and services into specific categories recognized globally. The right class determines the scope of your trademark rights, ensuring your brand is well-secured in your industry. Here’s why …
When you file a trademark application with the United States Patent and Trademark Office (USPTO), it undergoes a rigorous review process. One key step in this process is the possibility of receiving an “office action.” Understanding what an office action is, how to respond, and the consequences of inaction are crucial for successfully securing your …
Understanding Office Actions in the Trademark Process Read More »
A substantive office action is a formal communication from the United States Patent and Trademark Office (USPTO) that raises significant legal issues regarding your trademark application. Unlike a non-substantive office action that focuses on minor procedural issues, a substantive office action deals with more critical aspects of your trademark, such as whether it meets the …
When you file a trademark application with the United States Patent and Trademark Office (USPTO), it goes through an examination process. Sometimes, the USPTO will issue an office action to address issues with your application. A non-substantive office action is a type of office action that doesn’t deal with the core aspects of your trademark, …
When it comes to registering a trademark, one of the biggest hurdles businesses face is ensuring that their trademark doesn’t conflict with existing ones. This issue, known as the “likelihood of confusion,” occurs when a trademark is similar enough to another that consumers may mistakenly believe both come from the same source. Understanding this process …
You’ve probably heard it before — what is the likelihood of confusion? Read More »
Once we have taken the important step of filing your trademark application, the real journey begins! Here’s what to expect in this critical phase of the trademark process. What is It? Filing your trademark application is the first step in securing your brand’s identity. When we submit your application to the USPTO (United States Patent …
The Journey Begins—Filing Your Trademark Application Read More »
Now that you’ve received your Opinion Letter, it’s time to take things up a notch with a more detailed conversation. This step, the One-on-One Call with an Attorney, is where you’ll go over all the fine points of your trademark strategy and address any lingering questions before moving forward with filing your application. What Is …
One-on-One Call with Your Attorney—Dive Deeper Before Filing Read More »
After your onboarding call, the next critical step in your trademark journey is receiving the Opinion Letter from your attorney. This is where things get real, as your attorney dives deep into trademark databases to see if your desired mark is available and conflict-free. What Is It? The Opinion Letter is a detailed letter provided …
Opinion Letter—Your Trademark’s Green Light (or Red Flag) Read More »
Congratulations! You’re about to take an exciting first step toward securing your brand, and it all begins with our 15-minute discovery call. This is not just any call—it’s an essential step for business owners like you who are considering trademark security but have questions about the process before making a purchase. What Is a Discovery …
A trademark is an essential element for any business looking to establish a strong brand identity. In the simplest terms, it’s a distinctive sign, symbol, phrase, or design that sets your products or services apart from others. Think of it as your brand’s signature—something that instantly tells customers, “This is us.” Whether it’s a logo, …
What is a Trademark and Why Does It Matter for Businesses? Read More »
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