Presented by R.J. Pierce Law Group, P.C., Secure Her Brand Social 2.0 was not just another industry event—it was a production. Curated with precision and purpose, this two-day experience brought together powerhouse entrepreneurs, legal experts, and visionary leaders for a transformational journey focused on securing brand, business, and legacy.
Held in Atlanta during Women’s History Month, the experience offered two access levels: VIP guests participated in both the VIP Experience (March 28, 2025) and the Social Experience (March 19, 2025) over two days, while General Admission guests enjoyed an electric one-day experience packed with knowledge, connection, and actionable strategy.
The event was joined by almost 100+ attendees all with the goal to push their brands this 2025!
The VIP Experience: Strategy, Structure, and Securing the Future
Day One was dedicated to VIP guests—an exclusive and intimate setting where brand builders rolled up their sleeves and got to work.
The sessions were designed to deliver practical and strategic insights for founders at all stages of business.
- Secure Her Brand delivered an in-depth legal roadmap, covering the essential steps entrepreneurs must take to legally secure their brand. From trademark strategy to structuring a solid foundation, it was a masterclass in long-term brand equity.
- Secure Her Bizness covered the importance of business relationships and legal agreements. The session focused on contracts that are crucial for growth, collaboration, and credibility.
- Secure Her Bag explored business structures and financial frameworks that support revenue generation and wealth building. Attendees learned how to align their business model with their income goals and ownership strategy.
- Secure Her Legacy, led by Amber Saunders, was a standout session on estate planning and succession strategy. This conversation emphasized why securing one’s legacy is a long-term investment—not just in the business, but in generations to come.
The Social Experience: Community, Celebration, and Conversations that Matter
On Day Two, the energy in the room reached new heights. The Social Experience welcomed both VIP and General Admission guests for a day filled with bold conversations, panel insights, and powerful connections.
Here’s how the day unfolded:
- Opening Keynote Speech from Dr. Jene’ Walker set the tone—challenging attendees to embrace the mindset of transformation and brand elevation.
- Trademark Tea Party, hosted by Bre Nicole, Berry Span, and Nekia Ramsey, created space for lighthearted yet powerful discussions around branding, trademarks, and entrepreneurship.
- Secure Her Bag & Legacy Panel, moderated by Cassandra Cummings and featuring Lindsay Smith, Dana Christian, Patrice S. Jordan, and Amber Saunders, blended financial insight with legacy-building conversations that resonated deeply.
- Trademark Therapy Session with Rosezena J. Pierce and Kim Etheredge offered honest reflections on the emotional and strategic aspects of brand ownership and navigating business challenges.
- Slay Your Trademark, led by The Biz Lawyer, gave entrepreneurs a breakdown of what it truly takes to secure a trademark and why it’s a cornerstone of sustainable brand success.
- Now Ladies, It’s Time to Secure Your Brand! with Candace Holyfield and Sonia Lewis delivered an energizing call to action for women to take charge of their brand narrative and ownership.
- Trademark Social Hour created a space for networking and real-time connections with like-minded entrepreneurs, hosted by a special guest.
- Trademark Queen Ceremony, hosted by The Biz Lawyer, celebrated the community’s achievements and recognized those leading with innovation, strength, and strategy.
- You Have to Be a Savage About Your Brand, a rousing talk by Nekeya Nunn Parks, challenged entrepreneurs to show up unapologetically and confidently in their industries.
- Secure Her Brain Session, moderated by Ashaala Shanae and Marilyn Jones, brought together brilliant minds including Joi Hunt, Whitney Cumbo, Dr. Jameeka Banks, Dreesha Teasley, London King, Jacque Martin, Brandolyn Hellams, and Christie Bird. This conversation tackled scaling, leadership, and intellectual property from a multidimensional lens.
- Secure Her Biz Fireside Chat between Kelli Ferrell and Donni Wiggins gave attendees an intimate look at the behind-the-scenes of brand-building, growth, and pivoting with purpose.
- Trademarktini Hour with Special Guest Performance closed the event on a high note—blending celebration with community and shared momentum.
March 29th is officially ROSEZENA J. PIERCE DAY
in Atlanta
In a surprise and historic moment, March 29th was officially proclaimed Rosezena J. Pierce Day in the City of Atlanta—a declaration made by Congresswoman Nikema Williams. This honor recognized not just the work of one attorney, but the impact of every entrepreneur committed to building, securing, and sustaining their vision.
Secure Her Brand Social 2.0 wasn’t just an event. It was a movement—a gathering of founders and creators actively building brands designed to last.
As the momentum continues, one thing is clear: this is just the beginning of what’s possible when legacy, legal strategy, and visionary leadership come together
